“互联网+”背景下的电子商务航运平台模式研究

Zikun Zhai
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摘要

网络时代,网络电子商务平台的诞生和发展深刻改变了传统行业的经营方式,“互联网+航运”已成为航运业发展的必然趋势。电子商务航运平台使广告、信息发布、商务沟通、交易更加便捷,正在成为推动航运业加速发展的动力。在目前的国内市场上,在线航运平台已经有了各种比较成熟的运营模式,但通过对其绩效的评估;这些模式既有独特的优点,也有缺点或不足。本文首先对电子商务航运究竟能做些什么进行了总结,然后介绍了现阶段较为知名的一些运营模式,最后从“互联网+”的角度提出了一些建议,希望能对电子商务航运未来的发展有所帮助。
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A Research on E-Commerce Shipping Platform Models In the Context of “Internet Plus
In cyber-age, with the creation and growth of e-commerce platforms online causing profound changes to the way of business-doing in traditional sectors, “Internet Plus shipping” is now well predicted as an inevitable trend shipping business. As e-commerce shipping platforms make advertising, publication of information, business communication and transaction easier and more convenient, they are becoming a driving force accelerating the development of shipping industry. In domestic market today, there are already a variety of comparably matured models with which online shipping platforms operate, however, through evaluating their performances; these models have both unique advantages and disadvantages or deficiencies. The paper in the first place gives a summarization to what exactly e-commerce shipping can do, then introduces some most recognizable operational models on current stage, and lastly, from the perspective of “Internet Plus”, offers some proposals with the hope of helping advance its future development.
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