Sustainability of Indonesian Culture in Global Contemporary Design: Study Case of Buginese Phinisi Ship

Indonesia reflect the natural diversity and splendor of the routes, moorings, and interiors among thousands of sea-bounded land masses forming this archipelago.Through this research writer will discuss one of the results culture originating in Indonesia, namely Buginese Phinisi ship. Buginese Phinisi ship is sustainability design because the Phinisi ship already exists in 14 century and continue to exist till this day, even a design are continuing developed according the global developments. This Study, Researcher use qualitative descriptive methodology based on picture, literature, and references after that researcher analyze data with STP (Segmentation, Targeting, Positions Product).