出口商-进口商产品创新共同发展的关系规范探讨:一个质的研究

IF 5.9 1区管理学 Q1 BUSINESS International Business Review Pub Date : 2023-10-03 DOI:10.1016/j.ibusrev.2023.102197

Oksana Kantaruk Pierre , Raluca Mogos Descotes , José Pla-Barber

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引用次数: 0

摘要

本研究探讨关系规范在促进进口商与出口商参与产品创新共同开发中的作用。通过定性方法，我们对参与法国出口活动的中小型企业(sme)的高层管理人员进行了访谈。在关系交换理论的理论框架指导下(Macneil, 1980;Dwyer等人，1987)，我们的研究揭示了当进口商作为知识来源和共同开发者积极贡献时，成功的产品创新共同开发的巨大潜力。此外，我们强调合作、连续性期望和公平规范作为影响出口商和进口商之间共同开发新产品过程的外部因素的重要性。通过理解和接受这些关系规范，出口商可以加强与进口商的合作努力，并有效地推动创新产品的共同开发。

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Exploring relational norms in exporter-importer product innovation co-development: A qualitative study

This research investigates the role of relational norms in facilitating importers' engagement in product innovation co-development with exporters. Through a qualitative approach, we conducted interviews with top managers of small and medium-sized enterprises (SMEs) involved in exporting activities in France. Guided by the theoretical framework of Relational Exchange Theory (Macneil, 1980; Dwyer et al., 1987), our study uncovers the significant potential for successful product innovation co-development when importers actively contribute as knowledge sources and co-developers. Additionally, we highlight the importance of cooperation, continuity expectations, and equity norms as external factors that shape the co-development process of new products between exporters and importers. By comprehending and embracing these relational norms, exporters can strengthen their collaborative endeavors with importers and effectively drive the co-development of innovative products.

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来源期刊

International Business Review BUSINESS-

CiteScore

14.10

自引率

6.90%

发文量

审稿时长

62 days

期刊介绍： The International Business Review (IBR) stands as a premier international journal within the realm of international business and proudly serves as the official publication of the European International Business Academy (EIBA). This esteemed journal publishes original and insightful papers addressing the theory and practice of international business, encompassing a broad spectrum of topics such as firms' internationalization strategies, cross-border management of operations, and comparative studies of business environments across different countries. In essence, IBR is dedicated to disseminating research that informs the international operations of firms, whether they are SMEs or large MNEs, and guides the actions of policymakers in both home and host countries. The journal warmly welcomes conceptual papers, empirical studies, and review articles, fostering contributions from various disciplines including strategy, finance, management, marketing, economics, HRM, and organizational studies. IBR embraces methodological diversity, with equal openness to papers utilizing quantitative, qualitative, or mixed-method approaches.