基于地理位置的社交网络的大数据分析在旅游业中的知识生成——以克里特岛为例

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2023-01-01 DOI:10.1504/ijtmkt.2023.127350
Konstantinos Vassakis, Emmanuel Petrakis, Ioannis Kopanakis, John Makridis
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引用次数: 1

摘要

尽管游客在游览目的地时产生了大量的数据,但对他们的空间活动和感知却知之甚少。通过一个来自克里特岛的案例研究,展示了一种将文本和照片数据与基于位置的信息集成在一起的创新方法。整合大数据技术、位置智能和社交网络,将旅游体验转化为有价值的资产(新知识提取),以实现更有效的战略决策。研究结果表明,与传统的旅游调查和传统的时空数据相比,这种新颖的位置和大数据分析方法可以提供新的和有价值的知识。本研究对旅游业中小企业(SMEs)、目的地管理组织(DMOs)和其他寻求创新营销策略的旅游利益相关者具有重要的价值。
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Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete Island
Despite the massive volumes of data tourists generate during their visit to a destination, there is little knowledge of their spatial activity and perceptions. An innovative approach that integrates both text and photo data with location-based information is demonstrated using a case study from Crete. Integration of big data techniques, location intelligence, and social networks transforming tourist experiences into valuable assets (new knowledge extraction) for more efficient strategic decision-making. The findings demonstrate how this novel approach of location and big data analytics can provide new and valuable knowledge in contrast to traditional tourist surveys and conventional spatio-temporal data. Implications arising from this study are significant assets for tourism small and medium enterprises (SMEs), destination management organisations (DMOs), and other tourism stakeholders searching for innovative marketing strategies.
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来源期刊
International Journal of Technology Marketing
International Journal of Technology Marketing Business, Management and Accounting-Marketing
CiteScore
1.70
自引率
0.00%
发文量
27
期刊介绍: IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
期刊最新文献
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