{"title":"人口因素对电子支付的调节作用","authors":"Palak Kanojia, Madan Lal","doi":"10.1504/ijmp.2023.127676","DOIUrl":null,"url":null,"abstract":"The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely 'theory of reasoned action' (TRA) and 'technology adoption model' (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.","PeriodicalId":35361,"journal":{"name":"International Journal of Management Practice","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Moderation effect of demographic factors in adoption of electronic payments\",\"authors\":\"Palak Kanojia, Madan Lal\",\"doi\":\"10.1504/ijmp.2023.127676\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely 'theory of reasoned action' (TRA) and 'technology adoption model' (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.\",\"PeriodicalId\":35361,\"journal\":{\"name\":\"International Journal of Management Practice\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Management Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijmp.2023.127676\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Management Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijmp.2023.127676","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Moderation effect of demographic factors in adoption of electronic payments
The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely 'theory of reasoned action' (TRA) and 'technology adoption model' (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.
期刊介绍：
There is a burgeoning development of theories but unfortunately very few make it into management practice. Explanations for this are many and varied but can be classified into two major reasons: theories that are too narrow and far removed from the realities and intricacies of the world of practice, and second sound theories which are unfortunately written and discussed in a manner that confines them to forever live in the confines of academic corridors. IJMP focuses on the pragmatics of informing management action and practice. This requires translating existing theories into forms that are relevant, digestible and amenable to practical action as well as developing new insights by developing and examining leading edge managerial practices to enhance organisational performance.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
