产品质量和销售推广对购买决策的影响

Jurnal Ilmiah Pariwisata Kesatuan Pub Date : 2023-09-30 DOI:10.37641/jipkes.v4i1.2066

Imelda Frizellia Indah, Gen Gen Gendalasari

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引用次数: 0

摘要

本研究旨在:(1)确定产品质量对购买决策的影响;(2)确定促销对购买决策的影响;(3)确定促销产品质量对购买决策的影响。样本数量为385受访者使用科克伦公式公式。使用的数据分析方法是线性回归分析，以确定产品质量和促销对购买决策的影响在Cafe Story House在茂物市。数据检验使用SPSS (Software Statistical Package For The Social Sciencer)软件进行。根据检验结果，得到以下数据:(1)产品质量对采购决策有显著影响;(2)促销对采购决策有显著影响;(3)产品质量和促销对采购决策有显著影响关键词:产品质量，促销，购买决策

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Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Pembelian

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Sales Promotion on Purchasing Decisions, (3) To determine the effect between the quality of Sales Promotion products on Purchasing Decisions. The number of samples was 385 respondents using the Cochran Formula formula. The data analysis method used is linear regression analysis to determine the Effect of Product Quality and Sales Promotion on Purchasing Decisions at Cafe Story House in Bogor City. Data testing is performed using Software Statistical Package For The Social Sciencer (SPSS) software. Based on the test results, the following data were obtained: (1) there is an influence of Product Quality on Purchasing Decisions showing significant results (2) there is an influence of Sales Promotion on Purchasing Decisions showing significant results (3) There is an influence between Product Quality and Sales Promotion on Purchasing Decisions showing significant results Keywords : Product Quality, Sales Promotion, Purchase Decision

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Jurnal Ilmiah Pariwisata Kesatuan

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