Aarni Tuomi, Elina Moreira Kares, Husna Zainal Abidin
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Digital cultural tourism: older adults’ acceptance and use of digital cultural tourism services
Physiological and psychological constraints, e.g. increased risk of serious illness or loneliness imposed by mobility restrictions, make older adults one of the hardest hit tourist segments amidst during and after COVID-19. Older adults play a particularly important role as consumers of cultural tourism services. To mitigate for lack of in-situ cultural tourism experiences, many service providers have moved their offerings to a digital format, from virtual museum tours to livestreamed concerts. However, previous research suggests that older adults may not be as agile users of digital technology as younger tourists, potentially making it difficult for them to partake in digital cultural tourism. To that end, this paper explores factors influencing older adults’ acceptance and use of digital technology to access and partake in digital cultural tourism experiences. An empirical study drawing on technology acceptance model (TAM) is conducted, whereby 357 Finnish older adults (aged 60+) are surveyed. Findings indicate that digital cultural tourism services are seen to complement in-situ cultural tourism experiences to some degree, but that challenges such as lack of feeling of community and interaction, technical constraints, as well as lack of information of available services limit adoption. Implications for tourism management are considered.
期刊介绍:
Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.