{"title":"Instagram上的#Pilahsampah运动对青少年塑料垃圾分类意愿的影响","authors":"Cornelia Instiani, Raymon Godwin, Clara Verena","doi":"10.21512/becossjournal.v5i3.10622","DOIUrl":null,"url":null,"abstract":"Research looks at the effect of the #pilahsampah campaign on Instagram on the intention to sort plastic waste in adolescents. The #pilahsampah campaign includes information on Instagram media about waste sorting. Experimental design study with 74 adolescent participants from DKI Jakarta with an age range of 19-23 years. Intention to sort waste was measured using a questionnaire developed by researchers based on the ATCT intention criteria theory (Action, target, context, and time) by Fishbein and Ajzen (2005). The results based on the analysis of the Independent T Test showed that in the post-test of the experimental group there were differences from the pre-test that was done previously compared to the control group (Sig.=0.00, p-value <0.05). It was concluded that the #pilahsampah campaign on Instagram had a significant influence on the intention to sort plastic waste among teenagers.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"74 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of The #Pilahsampah Campaign on Instagram on The Intention of Sorting Plastic Waste in Youth\",\"authors\":\"Cornelia Instiani, Raymon Godwin, Clara Verena\",\"doi\":\"10.21512/becossjournal.v5i3.10622\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Research looks at the effect of the #pilahsampah campaign on Instagram on the intention to sort plastic waste in adolescents. The #pilahsampah campaign includes information on Instagram media about waste sorting. Experimental design study with 74 adolescent participants from DKI Jakarta with an age range of 19-23 years. Intention to sort waste was measured using a questionnaire developed by researchers based on the ATCT intention criteria theory (Action, target, context, and time) by Fishbein and Ajzen (2005). The results based on the analysis of the Independent T Test showed that in the post-test of the experimental group there were differences from the pre-test that was done previously compared to the control group (Sig.=0.00, p-value <0.05). It was concluded that the #pilahsampah campaign on Instagram had a significant influence on the intention to sort plastic waste among teenagers.\",\"PeriodicalId\":246004,\"journal\":{\"name\":\"Business Economic, Communication, and Social Sciences Journal (BECOSS)\",\"volume\":\"74 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Business Economic, Communication, and Social Sciences Journal (BECOSS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21512/becossjournal.v5i3.10622\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21512/becossjournal.v5i3.10622","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence of The #Pilahsampah Campaign on Instagram on The Intention of Sorting Plastic Waste in Youth
Research looks at the effect of the #pilahsampah campaign on Instagram on the intention to sort plastic waste in adolescents. The #pilahsampah campaign includes information on Instagram media about waste sorting. Experimental design study with 74 adolescent participants from DKI Jakarta with an age range of 19-23 years. Intention to sort waste was measured using a questionnaire developed by researchers based on the ATCT intention criteria theory (Action, target, context, and time) by Fishbein and Ajzen (2005). The results based on the analysis of the Independent T Test showed that in the post-test of the experimental group there were differences from the pre-test that was done previously compared to the control group (Sig.=0.00, p-value <0.05). It was concluded that the #pilahsampah campaign on Instagram had a significant influence on the intention to sort plastic waste among teenagers.
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