A mixed-methods approach to examine farmers’ willingness to adopt protein crops

To achieve a more sustainable food system, it is necessary to shift toward more plant-based protein sources. Europe currently imports huge amounts of protein crops each year, mainly soy, which has adverse environmental and socioeconomic impacts. Therefore, there is a need to increase local production. Despite the numerous advantages associated with the cultivation of protein crops, the farmer adoption rate in Europe remains very low. This study aims to investigate farmers’ willingness to grow protein crops and the determinants of the willingness to adopt protein crops, using a standardized survey. In addition, selected protein crop farmers are interviewed to gain a deeper understanding of their motivations to grow these crops. Results indicate that risk aversion has a negative and environmental farming goals have a positive significant impact on the intention to adopt protein crops for food. Additionally, farmers with a larger farm size are more likely to adopt protein crops. The importance of these factors is also supported by the interviewed farmers. However, the latter further highlighted the importance of knowledge, profitability, consumer perceptions, and supportive policies. This study is one of the first studies exploring farmers’ perspectives on protein crop cultivation in Europe and can therefore serve as a foundation for future research and policy recommendations.