Metaverse Tourism: An Industrial Structure Analysis Based on the Digital Twin

Metaverse virtual tour is an emerging technology that utilizes digital transformation to replace offline activities. It has promising applications in the fields of cultural creativity and tourism, such as virtual museums and virtual tours. The aim of this paper is to explore the factors that influence the propensity of companies to adopt virtual tour technology and how these factors affect the formation of the virtual tour industry. This paper adopts a qualitative comparative analysis (QCA) approach to compare different types of virtual tour programs using the architecture of the meta-universe as an analytical framework. This paper hopes to provide useful references and predictions for the development of the virtual tour industry.