Cryptocurrency investment behaviour of young Indians: mediating role of fear of missing out

Purpose This study aims to investigate how fear of missing out (FOMO) mediates the relationship between cryptocurrency adoption intention and investment behavior among young Indians, using the extended unified theory of acceptance and use of technology. Design/methodology/approach The data were collected by using survey items on cryptocurrency adoption intention, investment behavior and FOMO derived from existing literature on information systems and cryptocurrencies. A total of 384 Indian participants completed an online questionnaire. The collected data was analyzed using PLS-SEM. Findings The findings indicate that facilitating conditions, social influence, effort expectancy and price value play important roles in cryptocurrency adoption. All hypothesized paths were significant, except for perceived risk. Furthermore, the study highlights that FOMO acts as a mediator between adoption intention and investment behavior. Originality/value This study makes a valuable addition to the literature by empirically exploring the influence of FOMO on the adoption of cryptocurrencies for investment purposes. The results provide valuable insights to crypto developers and exchanges regarding the diffusion of adoption in emerging markets. In addition, policymakers can gain meaningful insights into the influence of government regulations and FOMO on impulsive cryptocurrency behavior.