User interface analysis and a case study of e-commerce in Jordan

This study conducts a systematic review of academic research on website user interfaces and e-commerce adoption in Jordan. The primary goal is to determine the most efficiently used characteristics of online user interfaces in terms of the most prominent journals, papers, and authors in the Jordanian context. Furthermore, a full content analysis of the 37 most influential publications is offered to identify important study qualities such as data characteristics, techniques, and major discoveries. The analysis identifies 177 papers on internet user interfaces from well-known journals. The findings demonstrate that academic papers are classified into five groups: 1) website design, 2) quality factors, 3) socio-psycho factors, 4) security issues, and 5) environmental variables. For future directions, it would be interesting to examine moderating/mediating elements, such as the technology acceptance model, with an emphasis on some characteristics such as competitiveness, delivery speed, quality, flexibility, and cost. The scholarly significance of this work comes in its thorough evaluation of website user interfaces and e commerce adoption in Jordan, which provides useful insights and identifies relevant variables for future research and practical consequences. It adds to the existing literature and directs future academic research in this area.