重庆无锡市文化旅游整合研究及研究路径

Q4 Business, Management and Accounting International Journal of Business and Management Science Pub Date : 2023-10-24 DOI:10.56028/ijbm.1.5.1.2023
Yu Wang, Jiayi Chen, Xianwen Zhou, Yongzhen Yan, Zihan Wang
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引用次数: 0

摘要

无锡市文旅融合发展尚处于初级阶段,其主要特点是旅游经济增长缓慢,文化附加值低,旅游产业份额不足,初步形成市场冲击,但不足以突出“地域性”文化。因此,我们团队在重庆无锡县开展了文化旅游一体化服务的尝试,整合资源和技术,结合当地文化特色和自身特色,通过实地调研和调查,量身定制游学路径,并对整个游学过程的食、住、行进行了详细规划。通过民俗文化的挖掘,提升旅游学习产业的文化元素,将无形的文化资源转化为可见的学习路径,促进文化与旅游相辅相成、共生共赢、融合发展。
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Research on Cultural Tourism Integration and Study Path in Wuxi, Chongqing, China
The development of cultural and tourism integration in Wuxi is still in the primary stage, and its main features are slow growth of the tourism economy, low cultural added value, insufficient share of the tourism industry, the initial formation of the market impact, but not enough to highlight the "regional" culture. Therefore, our team carried out an attempt to integrate culture and tourism services in Wuxi County, Chongqing, integrating resources and technology, and combining local cultural characteristics and their own characteristics, through field research and investigation, we tailored the study tour path and detailed planning for the entire study tour process of food, accommodation, transportation. Through the excavation of folk culture, enhance the cultural elements of tourism and study industry, turn the invisible cultural resources into visible study paths, and promote culture and tourism to complement each other, symbiosis and win-win, integrated development.
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International Journal of Business and Management Science
International Journal of Business and Management Science Business, Management and Accounting-Business and International Management
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期刊介绍: The International Journal of Business and Management Science (IJBMS) (Print: ISSN 1837-6614; Online: 1985-692X) is a double-blind peer-reviewed semiannual journal. Generally the journal publishes the articles that expand knowledge on business and management issues. Business Complexity and Performance Management were the two of the top ten problems IJBMS cover pageof 20th century management. In the 21st century, overcoming such problems seem to be challenging to educators and practitioners. Do educators and practitioners agree on which management skills are required for success in the 21st century? These all issues call for substantial research to achieve a very modern sustainable business era of the global economy. IJBMS intends to focus on the business and management issues with the vision of sustainable competitiveness along with scientific evidences. The quantitative approach for analyzing a research problem is promoted by IJBMS.
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