黑暗旅游动机因素对重访意向的影响:一个有调节的中介方法

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-11-08 DOI:10.1108/ijtc-01-2023-0003
Subhadeep Bowal, Prosenjit Ghosh
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引用次数: 0

摘要

在印度,游客最近开始关注黑色旅游。本研究旨在实证调查印度城市景观中游客对黑暗旅游目的地(DTD)的重游意向。本文采用一种综合调节的中介方法,通过黑暗旅游动机因子(DTMF)增强对DTD的TRI。了解历史、大众和社交媒体以及好奇心是DTMF的维度。设计/方法/方法通过结构化问卷调查从印度加尔各答市不同dtd的360名游客中收集数据。采用结构方程建模方法对假设进行了验证。研究结果显示,DTMF维度增强了城市中DTD的重访意愿。黑暗旅游中的游客满意度在DTMF对重游意愿的影响中起中介作用。游客满意度的中介效应在高介入和低介入游客中存在差异。研究结果可以帮助市场营销者、政府和其他利益相关者通过确定DTMF,使黑色旅游产品更具可行性,从而进一步促进城市游客的黑色旅游。独创性/价值本研究揭示了加尔各答城市景观中的黑暗旅游领域,这是以前没有探索过的。此外,本文还提出了一个以旅游观光为中介、游客参与为调节因子的城市旅游观光中介模型。因此,本研究能够理解DTD中TRI的动机。
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The influence of dark tourism motivational factors on revisit intention: a moderated mediation approach
Purpose In India, travellers are beginning to pay attention to dark tourism recently. This study aims to empirically investigate tourists revisit intention (TRI) to dark tourism destinations (DTD) in Indian urbanscapes. Here, a comprehensive moderated mediation method was applied to enhance TRI towards DTD via dark tourism motivational factors (DTMF). Understanding history, mass and social media and curiosity are the dimensions of DTMF. Design/methodology/approach Data were collected through structured questionnaires from a sample of 360 tourists’ from various DTDs in city of Kolkata, India. A structural equation modelling method was applied to investigate the hypothesis. Findings The findings showed DTMF dimensions enhanced the revisit intention for DTD in the city. Tourist satisfaction (TS) in dark tourism mediates the effects of DTMF on revisit intention. The mediation effects of satisfaction are diverse among high- and low-involved tourists. Practical implications The findings can be helpful for marketers, government and other stakeholders to make dark tourism products more feasible by identifying the DTMF, which further helps to promote dark tourism among the urban tourists. Originality/value This study shed light on the domain of dark tourism in urbanscapes in Kolkata, which was not previously explored. Furthermore, it suggests a moderated-mediated model for enhancing TRI to the DTD in the city, which involves TS as mediator and tourist involvement as moderator. Thus, this study enables an understanding of motivations for TRI in DTD.
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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