Analysis of Financial Management Behavior on K-Pop Fans in Surabaya City

A person's approach to managing their financial assets is identified as their financial management behavior. K-pop fans are dedicated to supporting their favorite K-pop singers or groups, which may affect their financial management behavior. The aim of this research is to analyze the effect of hedonism lifestyle, financial socialization, and financial attitude on the financial management behavior of K-pop fans in Surabaya city. The sampling technique in this research is non-probability sampling with a purposive sampling approach. Purposive sampling combined with non-probability sampling is the technique used in this research. Meanwhile, the sample of this research is 100 K-pop fan respondents in Surabaya city who joined K-pop fandom in the last 1 year. Data analysis techniques using the Smart PLS tool. The results of the research show that the hedonism lifestyle variable can contribute to increasing financial management behavior, but does not have a direct influence. Meanwhile, financial socialization and financial attitude variables can contribute to improving financial management behavior and and have directional effects.