营销中的美学

IF 0.5 Q4 BUSINESS Foundations and Trends in Marketing Pub Date : 2023-01-01 DOI:10.1561/1700000082
Henrik Hagtvedt
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Aesthetics in Marketing
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来源期刊
CiteScore
3.40
自引率
30.00%
发文量
8
期刊介绍: Foundations and Trends® in Marketing will publish survey and tutorial articles on the following topics: -B2B Marketing- Bayesian Models- Behavioral Decision Making- Branding and Brand Equity- Channel Management- Choice Modeling- Comparative Market Structure- Competitive Marketing Strategy- Conjoint Analysis- Customer Equity- Customer Relationship Management- Game Theoretic Models- Group Choice and Negotiation- Discrete Choice Models- Individual Decision Making- Marketing Decisions Models- Market Forecasting- Marketing Information Systems- Market Response Models- Market Segmentation- Market Share Analysis- Multi-channel Marketing- New Product Diffusion- Pricing Models- Product Development- Product Innovation- Sales Forecasting- Sales Force Management- Sales Promotion- Services Marketing- Stochastic Model.
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