Assessing smallholder farmers' perception of value creation and appropriation in sustainable production

Market opportunities and improved demands for sustainable production and consumption highlight the importance of engaging smallholder farmers. This study aims to understand the transition towards sustainability through the perception about the value created and appropriated of small poultry farmers who supply a company that practices Nature Farming, in a vertical integration system. The authors adopted a system of indicators (Ambitec-Agro, assessment of the impact of technological innovations in agriculture) and used content analysis software (ATLAS.ti) to assess farmers' perceptions. The results suggest that the transition to sustainable production creates capacities to add value, mainly from social and economic perspectives. In addition, the relational value has a strong influence on this dynamic. The study contributes by proposing an application of methodology based on mixed methods to identify the perceptions of smallholder farmers about created and appropriated value in migrating from an input-intensive production to a sustainable system, offering opportunities for improvement in traditional supply chains.