Infinite media: The contemporary infinite paradigm in media

This essay argues that the contemporary media paradigm is defined by an infinite character and scale that emerge from the confluence of infinite-prone economic, technological, and cultural logics. Thus, it discusses the emergence, consolidation, and expansion of a state in which the media landscape and experience are assumed as practically infinite in its different dimensions, from the institutional to the cultural perspective. The argument of this article is based on the analysis of two cases: the deployment of an infinite production model in the media industry, particularly Hollywood; and the implementation of an infinite experience of approaching digital media, especially social media and streaming platforms. The essay maintains that the development of this clearly observable paradigm in media has granted the current possibility of having effectively infinite media and suggests that this propensity towards infinity in media could increase through the implementation of resources such as those offered by generative AI.