Exploring the Role of Quality Tourism Experiences as a Driver of Quality of Life through Personal Lifestyle

AbstractTourism experiences have been recognized for their transformative potential and contributing to improving tourists’ quality of life. Despite this, little is known about the factors that trigger these impacts. This study examines the link between service quality, experiential quality and lifestyle and the influence these have on tourists’ quality of life. Using the Partial Least Square (PLS) technique, data from 367 tourists who participated in cultural and nature-based tourism experiences were analyzed. Results revealed that service quality and experiential quality favor the improvement of tourists’ quality of life, and this impact is mediated by the influence of lifestyle.Keywords: experiential qualitylifestyleservice qualitytourists’ quality of lifetransformative experiences Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementData employed for the research is contained within the article.Additional informationFundingProject co-financed by the European Social Fund and Junta de Extremadura within the framework of the “Financing aids for pre-doctoral contracts for the training of Doctors in the public R&D centers of the System of Science, Technology and Innovation of Extremadura for the year 2018” (Reference No. P D18013). The diffusion of the results of this research is funded by the European Regional Development Fund and Junta de Extremadura (Consejería de Economía, Ciencia y Agenda Digital) (Reference No. GR21096).