超越新闻媒体逻辑?浅析大学领导层的社交媒体取向

Q3 Social Sciences Swiss Journal of Sociology Pub Date : 2023-10-31 DOI:10.2478/sjs-2023-0027

Silke Fürst, Mike S. Schäfer, Daniel Vogler, Isabel Sörensen

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引用次数: 0

摘要

摘要在组织媒介化研究的基础上，本文提出了组织领导者社会化媒体取向的概念，并将其应用于高等教育。根据对276名瑞士高等教育机构领导人的在线调查，我们发现社交媒体平台已经进入大学管理和沟通，但仍然没有新闻媒体那么重要。本研究探讨了大学类型的差异，并利用新公共管理的相关文献得出影响因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership

Abstract Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have made their way into university management and communication but are still not as important as news media. The study discusses differences between university types and uses the literature on new public management to derive influencing factors.

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来源期刊

Swiss Journal of Sociology Social Sciences-Social Sciences (all)

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

50 weeks

期刊介绍： The Swiss Journal of Sociology was established in 1975 on the initiative of the Swiss Sociological Association. It is published by Seismo and appears three times a year with the support of the Swiss Academy of Humanities and Social Sciences. Since 2016, all the articles of the Swiss Journal of Sociology are available as open access documents on De Gruyter Open: https://www.degruyter.com/view/j/sjs The journal is a multilingual voice for analysis and research in sociology. It publishes work on the theory, methods, practice, and history of the social sciences in English, French, or German. Although a central aim of the Journal is to reflect the state of the discipline in Switzerland as well as current developments, articles, research notes, debates, and book reviews will be accepted irrespective of the author’s nationality or whether the submitted work focuses on this country. The journal is understood as a representative medium and therefore open to all research areas, to a plurality of schools and methodological approaches. It neither favours nor excludes any research orientation but particularly intends to promote communication between different perspectives. In order to fulfil this aim, all submissions will be refereed anonymously by at least two reviewers.