在科特迪瓦北部生产的芒果干片生产系统的S.W.O.T.诊断

Elie FOKOUO Kouamé, Nestor KOUASSI Kouakou, Kouadio Christian OKA N’zué, Denis N’DRI Yao, TANO Kablan, Georges AMANI N’guessan
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摘要

该研究旨在描述科特迪瓦干芒果片的生产系统。目的是评估在国内和国际市场上销售的芒果干片的生产环境。为了做到这一点,使用观察网格(不同生产操作的描述)和访谈指南(13人访谈)进行了非参与性观察和半指导性访谈。目的是通过SWOT分析确定芒果干片生产系统的优势、劣势、机会和威胁。诊断显示了几个优势,特别是生产单位与客户的距离以及生产单位的良好声誉。此外,对外部环境的分析显示了机会(非竞争性的当地市场,副产品的包装和销售,新鲜芒果的可用性和可及性等)。另一方面,已经确定了管理、生产能力建设和良好生产规范方面的问题。此外,缺乏确保成品质量的标准和缺乏银行融资被认为是对这项活动存在的威胁。提出的有效纠正措施将有可能进一步保证科特迪瓦生产的芒果干片的卫生和适销质量。,关键词:SWOT诊断,芒果干片,生产体系,市场,Cô
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S.W.O.T. diagnosis of the production system of dried mango slices produced in the North of the Cte dIvoire
The study aimed to characterize the production system of dried mango slices in Côte d'Ivoire. The objective was to assess the production environment of dried mango slices sold on the national and international markets. To do this, a non-participant observation and a semi-directive interview were carried out using an observation grid (description of the different production operations) and an interview guide (13 people interviewed). The aim was to identify the strengths, weaknesses, opportunities and threats of the dried mango slices production system through a SWOT analysis. The diagnosis revealed several strengths, notably the proximity of the production unit to its customers and the very good reputation of the production unit. In addition, the analysis of the external environment showed opportunities (non-competitive local market, packaging and sale of by-products, availability and accessibility of fresh mangoes, etc.). On the other hand, problems of management, capacity building on production and good manufacturing practices have been identified. In addition, the lack of standards to ensure the quality of the finished product and the lack of bank financing were identified as threats to the existence of this activity. The proposed efficient corrective actions will make it possible to further guarantee the hygienic and marketable quality of dried mango slices produced in Côte d'Ivoire.   Key words: SWOT diagnosis, dried mango slices, production system, market, Côte d'Ivoire.
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