{"title":"社交媒体如何促成“极端”事件的出现?巴黎13之旅的兴起:街头艺术的“西斯廷教堂”","authors":"Raymond A Thietart, Julien Malaurent","doi":"10.5465/amd.2022.0229","DOIUrl":null,"url":null,"abstract":"Extraordinary events are exceptional and leave lasting memories in participants’ minds and sometimes in those of a broader audience. Digital technologies, and social media in particular, seem to be playing a growing role in the occurrence of such events. We analyze the physical interactions between actors and their digital exchanges via social media, which shaped the emergence of an event that developed around an unexpectedly successful, self-directed street art phenomenon. Interviews, onsite observations, and statistical analyses of social media traces reveal patterns in which the physical event and its digital counterpart recursively nurtured each other. These factors operated as a complex dissipative system in which independent actors interacted within and across physical and digital boundaries. Physical activities influenced digital activities, which in turn affected artistic creation and fueled the public’s eagerness to participate, transforming the event into a large art happening. Empirical observations reveal that the digitalization of the art show shaped the emergence of the event and stabilized it by placing it in a state of dynamic equilibrium. The event’s evolution, measured by social media activity, followed a Power Law, indicative of a phenomenon induced by multiple interdependent interactions. This signifies the existence of a statistically extreme, rare event.","PeriodicalId":46395,"journal":{"name":"Academy of Management Discoveries","volume":null,"pages":null},"PeriodicalIF":4.3000,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How Do Social Media Contribute to the Emergence of “Extreme” Events? The Rise of Tour Paris 13: The “Sistine Chapel” of Street Art\",\"authors\":\"Raymond A Thietart, Julien Malaurent\",\"doi\":\"10.5465/amd.2022.0229\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Extraordinary events are exceptional and leave lasting memories in participants’ minds and sometimes in those of a broader audience. Digital technologies, and social media in particular, seem to be playing a growing role in the occurrence of such events. We analyze the physical interactions between actors and their digital exchanges via social media, which shaped the emergence of an event that developed around an unexpectedly successful, self-directed street art phenomenon. Interviews, onsite observations, and statistical analyses of social media traces reveal patterns in which the physical event and its digital counterpart recursively nurtured each other. These factors operated as a complex dissipative system in which independent actors interacted within and across physical and digital boundaries. Physical activities influenced digital activities, which in turn affected artistic creation and fueled the public’s eagerness to participate, transforming the event into a large art happening. Empirical observations reveal that the digitalization of the art show shaped the emergence of the event and stabilized it by placing it in a state of dynamic equilibrium. The event’s evolution, measured by social media activity, followed a Power Law, indicative of a phenomenon induced by multiple interdependent interactions. This signifies the existence of a statistically extreme, rare event.\",\"PeriodicalId\":46395,\"journal\":{\"name\":\"Academy of Management Discoveries\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.3000,\"publicationDate\":\"2023-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Academy of Management Discoveries\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5465/amd.2022.0229\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Academy of Management Discoveries","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5465/amd.2022.0229","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
How Do Social Media Contribute to the Emergence of “Extreme” Events? The Rise of Tour Paris 13: The “Sistine Chapel” of Street Art
Extraordinary events are exceptional and leave lasting memories in participants’ minds and sometimes in those of a broader audience. Digital technologies, and social media in particular, seem to be playing a growing role in the occurrence of such events. We analyze the physical interactions between actors and their digital exchanges via social media, which shaped the emergence of an event that developed around an unexpectedly successful, self-directed street art phenomenon. Interviews, onsite observations, and statistical analyses of social media traces reveal patterns in which the physical event and its digital counterpart recursively nurtured each other. These factors operated as a complex dissipative system in which independent actors interacted within and across physical and digital boundaries. Physical activities influenced digital activities, which in turn affected artistic creation and fueled the public’s eagerness to participate, transforming the event into a large art happening. Empirical observations reveal that the digitalization of the art show shaped the emergence of the event and stabilized it by placing it in a state of dynamic equilibrium. The event’s evolution, measured by social media activity, followed a Power Law, indicative of a phenomenon induced by multiple interdependent interactions. This signifies the existence of a statistically extreme, rare event.
期刊介绍:
The mission of AMD is to publish phenomenon-driven empirical research that theories of management and organizations neither adequately predict nor explain. Data on these poorly-understood phenomena can come from any source, including ethnographic observations, lab and field experiments, field surveys, meta-analyses, construct validation research, and replication studies. AMD welcomes exploratory research at the pre-theory stage of knowledge development, where it is premature to specify hypotheses, and which generates surprising findings likely to stimulate and guide further exploration and analysis. This research must be grounded in rigorous state-of-the-art methods, present strong and persuasive evidence, and offer interesting and important implications for management theory and practice. Read the Discoveries FAQs.