An agenda for tourism: priorities for action

Purpose The purpose of the article is to present an innovative tool to support tourism managers and professionals in their decision-making process: the strategic agenda for tourism and the priorities for action. Design/methodology/approach In this article, the authors explain a process for developing a strategic agenda for tourism, how the themes were selected through a survey with a list of senior executives and later discussed and prioritized during the annual tourism conference convened by IPDT – Institute of Tourism. Findings The key findings were the top 10 themes/priorities for tourism planning and development as seen by the most senior tourism executives operating in Portugal, and how those themes can be explored to anticipate opportunities for companies and destinations. Originality/value This is the first agenda for tourism produced in Portugal with such a large group of senior executives from the tourism sector as the contributors. The project was deeply rooted in the experience and views of senior professionals operating in the tourism value chain, making it a reliable and up-to-date tool to support their decision-making processes.