旅游议程:行动的优先事项

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Worldwide Hospitality and Tourism Themes Pub Date : 2023-10-16 DOI:10.1108/whatt-09-2023-0119
Jorge Costa, Mónica Montenegro, João Gomes
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引用次数: 2

摘要

本文的目的是提出一个创新的工具,以支持旅游管理者和专业人士在他们的决策过程:旅游的战略议程和行动的优先事项。在这篇文章中,作者解释了制定旅游战略议程的过程,如何通过对高级管理人员的调查来选择主题,然后在IPDT -旅游研究所召开的年度旅游会议上进行讨论并确定优先顺序。调查的主要发现是,在葡萄牙运营的最资深的旅游业高管认为,旅游规划和发展的十大主题/优先事项,以及如何探索这些主题,为公司和目的地预测机会。这是葡萄牙第一个由如此多的旅游部门高级管理人员作为贡献者制定的旅游议程。该项目深深植根于旅游业价值链中资深专业人士的经验和观点,使其成为支持他们决策过程的可靠和最新工具。
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An agenda for tourism: priorities for action
Purpose The purpose of the article is to present an innovative tool to support tourism managers and professionals in their decision-making process: the strategic agenda for tourism and the priorities for action. Design/methodology/approach In this article, the authors explain a process for developing a strategic agenda for tourism, how the themes were selected through a survey with a list of senior executives and later discussed and prioritized during the annual tourism conference convened by IPDT – Institute of Tourism. Findings The key findings were the top 10 themes/priorities for tourism planning and development as seen by the most senior tourism executives operating in Portugal, and how those themes can be explored to anticipate opportunities for companies and destinations. Originality/value This is the first agenda for tourism produced in Portugal with such a large group of senior executives from the tourism sector as the contributors. The project was deeply rooted in the experience and views of senior professionals operating in the tourism value chain, making it a reliable and up-to-date tool to support their decision-making processes.
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来源期刊
Worldwide Hospitality and Tourism Themes
Worldwide Hospitality and Tourism Themes HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.60
自引率
4.50%
发文量
73
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