店内传感器技术如何帮助零售商了解他们的顾客:二十年研究综述

Merlind Knof, Ruth Stock-Homburg, Jordin Schurer
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How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research
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来源期刊
CiteScore
6.90
自引率
5.60%
发文量
41
期刊最新文献
New technology and in-store service encounters: an analysis of coping practices and work experiences among frontline employees How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research Exploring the use of innovation measurement in retail organisations: a multiple case study Are you afraid of shopping? consumers’ adaptive responses under crises Green products wrapped and delivered: consumer’s preference for sustainable e-commerce practices
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