Improvement of the enterprise’s production program as a way to adapt to market changes

Purpose. Proving the possibility of improving the procedure to adapt the enterprise to market trends based on the self adjustment of its production program using the solutions of direct and dual linear programming problems with the help of the Microsoft Excel package “Search for solutions” add-on. Methodology. The methodological basis of the study is the provisions of modern economic theory, the fundamental works by foreign and domestic scientists on the formation of management systems and the peculiarities of enterprises’ adaptation to changes. The methodological apparatus of economic and mathematical modeling, operations research, in particular, the theory of duality of linear programming problems is widely used. Findings. The enterprise’s adaptation to changes in the external and internal environment with the help of the proposed iterative procedure of unused reserves redistribution between scarce resources made it possible to increase the products’ sale by reducing the manufacturing of one type of products and increasing the output of another one under the conditions of a stable range of products manufacturing at the enterprise. Originality. The article substantiates the procedure of the enterprise adaptation to changes in internal and external environments on the basis of self adjustment of its production program using the solutions of direct and dual problems of linear programming. Practical value. The article features the applied aspects to self adjust the enterprise production program, aimed to increase the efficiency of economic activity by means of step-by-step improvement of the optimal production plan (works, services).