Social justice movements in the expansion of the Afro-Brazilian fashion market

Fashion in the twenty-first century has been heavily impacted by social justice movements. Given this scenario, this article aims to discuss the reflexes that the Black Lives Matter (BLM) movement caused in the global fashion industry from the year 2020, especially in Brazil. From the analysis of the events that motivated this movement, as well as a critical reading of the Brazilian historical-social formation context, I seek to present the emerging brands of racialized creators that are being highlighted at São Paulo Fashion Week, one of the most important fashion events in the country and Latin America.