“产业光环”及其对企业声誉评价的影响

Emilio Calvo-Iriarte, María Victoria Esteban-González, Arturo Rodríguez-Castellanos
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引用次数: 0

摘要

本研究试图填补的空白是在评估企业集团声誉时分析解释因素“行业”。换句话说,鉴于迄今为止,学术文献尚未将行业作为私营公司声誉评估的解释变量,本研究试图证明“工业光环”对企业声誉评估的影响。在控制了公司业绩、规模、营业额、公众对其领导力的认可和企业责任等因素后,研究人员利用43家西班牙公司的样本,分析了由Merco Empresas指数衡量的公司声誉与它们所属行业之间的关系。这涉及对2005年至2016年期间每年变量之间的关系进行横断面分析。可用的数据来自这些公司的年度财务报告和网站,以及Merco。研究结果表明,西班牙存在影响企业声誉的工业光环。研究还表明,随着时间的推移,工业光环不是永久的,它们往往发生在危机的年份。研究局限/启示本研究若能有足够的数据纳入其他行业就好了,但这是不可能的。至于可能的扩展,除了扩大所考虑的期间外,还可以采用其他分析技术,例如面板数据模型,以便与这里得到的结果进行比较。本研究的结果具有一定的现实意义。首先,发布企业声誉排名的公司应该意识到工业光环可能产生的扭曲,特别是在不确定的时期,并寻求在他们的测量中纠正它。其次,企业集团本身应该认为,行业的声誉会影响他们的个人声誉,因此,他们不仅应该将行业内的其他公司视为竞争对手,而且应该将其视为“声誉盟友”。因此,它们应共同努力改善这方面的状况,特别是在面临声誉危机的情况下。这篇文章让我们更好地理解了一家公司的声誉与其所属行业之间的关系,以及它随着时间的推移所具有的持久性。迄今为止,西班牙市场对这种关系的研究很少。
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The “industrial halo” and its impact on the assessment of corporate reputation
Purpose The gap that this research attempts to fill is to analyse the explanatory factor “industry” when assessing the reputation of a corporate group. In other words, this research attempts to demonstrate the impact of the “industrial halo” on the assessment of corporate reputation, given that, to date, the academic literature has not considered industry as an explanatory variable in the assessment of the reputation of private companies. Design/methodology/approach A sample of 43 Spanish companies was used to analyse the relationship between the reputation of firms as measured by the Merco Empresas index, and the industries to which they belong, after controlling for company performance, size, turnover, public recognition of their leadership, and corporate responsibility. This involved conducting a cross-sectional analysis of the relationship between the variables for each year in the time period from 2005 to 2016. The available data were taken from the firms' annual financial reports and websites, as well as from the Merco. Findings The paper shows the existence of industrial halos that account for the corporate reputation of businesses in Spain. It is also shown that industrial halos are not permanent over time, and that they tend to occur in years of crisis. Research limitations/implications It would have been desirable for this study to have had sufficient data to include other industries, but this was not possible. As for possible extensions, in addition to expanding the period considered, other analytical techniques, such as panel data models, could be applied to allow comparison with the results obtained here. Practical and social implications The results of this study have some practical implications. Firstly, firms that publish corporate reputation rankings should be aware of the distortion that the industrial halo can produce, especially in times of uncertainty, and seek to correct for it in their measurements. And secondly, corporate groups themselves should assume that the reputation of the industry affects their individual reputation, and consequently, they should see the other companies in the industry not only as competitors but also as “reputational allies”. They should therefore make collective efforts to improve in this respect, especially in the face of reputational crises. Originality/value This paper provides a better understanding of the relationship between the reputation of a company and the industry to which it belongs, and of its permanence over time. This relationship has been little studied in the Spanish market to date.
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来源期刊
CiteScore
6.90
自引率
0.00%
发文量
21
审稿时长
24 weeks
期刊介绍: European Journal of Management and Business Economics is interested in the publication and diffusion of articles of rigorous theoretical, methodological or empirical research associated with the areas of business economics, including strategy, finance, management, marketing, organisation, human resources, operations, and corporate governance, and tourism. The journal aims to attract original knowledge based on academic rigour and of relevance for academics, researchers, professionals, and/or public decision-makers.
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