Retail trade in Russia — optimization of financial costs and increase in profi ts during the crisis

The scientifi c article presents the results of the analysis of retail trade in Russia and indicates some of the problems of the industry and their solutions. The article shows the current and promising strategies for optimizing fi nancial costs in the retail trade, which helps to increase the economic effi ciency of entrepreneurial activity. The main trends in the development of retail trade in the Russian economy are determined. The theoretical foundations of the concept of "fi nancial costs" are considered. The author's algorithm for the strategy of optimizing fi nancial costs in the retail business is proposed. Recommendatory measures have been developed to optimize fi nancial costs while ensuring an increase in the economic efficiency of entrepreneurial activities of small and medium-sized retail enterprises. The relevance of the scientifi c research on this issue is due to the fact that the economic efficiency and competitiveness of small and medium-sized businesses in the retail trade of the Russian economy depend on the eff ectiveness of fi nancial cost management. Thanks to the implementation of a high-quality strategy for optimizing fi nancial costs, an increase in cost-eff ectiveness and profi tability of entrepreneurial activities in the trading business is ensured. The object of the study is small and medium-sized enterprises in the retail trade. The subject of the study is the fi nancial costs in the Russian retail business.