Language Changes and the Evolution of Christian Doctrines in Cameroon

This article examines how the world through Cameroon is experiencing rapid changes in the sphere of Christianity and how language is responding to such changes. Language is a tool of communication that enables societal realities to be effected. New doctrines, practices and ideologies conceived by denomination and church planters are advocated via meaningful words and expressions, including absolute adjectives in church names, songs, crusade and sermon themes, to communicate the intended information to participants. Preachers use words and expressions that are captivating enough to appeal to the senses of their followers and potential followers. They use words and expressions that purport to unveil the quality, objectives and mission statements of their churches in an attempt to attract members. Most of the names insinuate miraculous and deliverance practices that seem to meet the needs of potential followers, but the issue is that if the language of persuasion does not meet the needs of the converts at the end of the day, language use will be volatile as converts will subsequently backslide.