文化交流及其对韩非关系的外部性:韩流如何影响非洲消费者的认知和购买行为?

IF 1 Q3 ECONOMICS East Asian Economic Review Pub Date : 2019-12-31 DOI:10.11644/kiep.eaer.2019.23.4.368
Haggai Kennedy Ochieng, Sungsoo Kim
{"title":"文化交流及其对韩非关系的外部性:韩流如何影响非洲消费者的认知和购买行为?","authors":"Haggai Kennedy Ochieng, Sungsoo Kim","doi":"10.11644/kiep.eaer.2019.23.4.368","DOIUrl":null,"url":null,"abstract":"The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents’ disposition to form favorable attitude towards Korea. The African consumers of Korea’s cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea’s soft power towards Africa and could generate positive economic externalities.","PeriodicalId":41122,"journal":{"name":"East Asian Economic Review","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?\",\"authors\":\"Haggai Kennedy Ochieng, Sungsoo Kim\",\"doi\":\"10.11644/kiep.eaer.2019.23.4.368\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents’ disposition to form favorable attitude towards Korea. The African consumers of Korea’s cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea’s soft power towards Africa and could generate positive economic externalities.\",\"PeriodicalId\":41122,\"journal\":{\"name\":\"East Asian Economic Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.0000,\"publicationDate\":\"2019-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"East Asian Economic Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.11644/kiep.eaer.2019.23.4.368\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"East Asian Economic Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11644/kiep.eaer.2019.23.4.368","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0

摘要

韩流已经成为一种全球现象,其影响在亚洲、欧洲和美国得到了广泛的研究。然而,文化距离的假设使得韩流似乎不太可能在非洲文化产品消费者中获得牵引力。因此,关于海啸对非洲的影响缺乏证据。本文采用描述性和Probit模型分析来检验这一浪潮对东非国家的影响。结果显示,与传统观念相反,大多数接受调查的非洲人通过韩国电视剧、电影和音乐所传达的价值观来感知与韩国的价值观接近。孔子的价值观,如孝道、爱家、尊老是最吸引东非观众的。重要的是,接触韩流内容有助于受访者倾向于形成对韩国的好感。购买韩国文化产品的非洲消费者购买其他韩国商业产品的可能性是一样的。这些结果远表明,韩流可能是提高韩国对非洲软实力的工具,并可能产生积极的经济外部性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?
The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents’ disposition to form favorable attitude towards Korea. The African consumers of Korea’s cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea’s soft power towards Africa and could generate positive economic externalities.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
12.50%
发文量
10
审稿时长
10 weeks
期刊最新文献
The Environmental and Economic Impact of Trade between South Korea and the United State The Structure and Evolution of Renewable Energy Trade Networks in the RCEP Region: Application of SNA Method Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis International Transmission of Macroeconomic Uncertainty in China: A Time-varying Bayesian Global SVAR Approach The Ebb and Flow of Regional Integration Vision in Asia-Pacific: From A Lens of Leaders’ Declarations over 30 Years
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1