Beauty Goes Down to the Core: Attractiveness Biases Moral Character Attributions

Physical attractiveness is a heuristic that is often used as an indicator of desirable traits. In two studies (N = 1254), we tested whether facial attractiveness leads to a selective bias in attributing moral character—which is paramount in person perception—over non-moral traits. We argue that because people are motivated to assess socially important traits quickly, these may be the traits that are most strongly biased by physical attractiveness. In Study 1, we found that people attributed more moral traits to attractive than unattractive people, an effect that was stronger than the tendency to attribute positive non-moral traits to attractive (vs. unattractive) people. In Study 2, we conceptually replicated the findings while matching traits on perceived warmth. The findings suggest that the Beauty-is-Good stereotype particularly skews in favor of the attribution of moral traits. As such, physical attractiveness biases the perceptions of others even more fundamentally than previously understood.