Muhammad Waqas Sadiq, Muhammad Waheed Akhtar, Chunhui Huo, Salman Zulfiqar
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ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce
The purpose of the current article is to propose the construction of ChatGPT as a green evangelist (CGGE) and to develop and validate the CGGE scale using two independent studies. Study 1 mainly ad...
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