因果倾向是旅游学生创业意向的前因

Alicia Martin-Navarro, Felix Velicia-Martin, Jose Aurelio Medina-Garrido, Ricardo Gouveia Rodrigues
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摘要

旅游业是一个具有许多商业发展机会的部门。该部门的企业家精神促进经济增长和创造就业机会。了解创业意向是如何发展的,有助于将其转化为创业行为。企业家行为可以采用因果逻辑、有效逻辑或两者的结合。考虑到因果逻辑,决策是通过预测完成的。通过这种方式,企业家试图通过规划战略和分析可能偏离计划的情况来增加市场份额。以前的文献研究因果创业行为,以及变量,如创造性创新,主动决策和创业培训,当企业家已经创建了他或她的公司。然而,在创业活动开始之前,即创业意向形成的阶段,二者之间存在着明显的差距。本文分析了创造力、主动性、创业教育和因果行为倾向对创业意向的影响。为了实现研究目标,我们分析了来自西班牙南部两所大学的464名旅游专业本科生的样本。我们使用SmartPLS 3软件将结构方程方法应用于由九个假设组成的测量模型。结果表明,在其他关系中,因果倾向、创业计划和主动性是创业意图的先决条件。这些发现具有理论意义,因为它们填补了创业意图领域的空白。在建立公司之前考虑因果行为的倾向是前所未有的。此外,本研究的结果对公共教育政策的设计和促进旅游部门的商业创造具有实际意义。
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Causal propensity as an antecedent of entrepreneurial intentions in tourism students
The tourism sector is a sector with many opportunities for business development. Entrepreneurship in this sector promotes economic growth and job creation. Knowing how entrepreneurial intention develops facilitates its transformation into entrepreneurial behaviour. Entrepreneurial behaviour can adopt a causal logic, an effectual logic or a combination of both. Considering the causal logic, decision-making is done through prediction. In this way, entrepreneurs try to increase their market share by planning strategies and analysing possible deviations from their plans. Previous literature studies causal entrepreneurial behaviour, as well as variables such as creative innovation, proactive decisions and entrepreneurship training when the entrepreneur has already created his or her firm. However, there is an obvious gap at a stage prior to the start of entrepreneurial activity when the entrepreneurial intention is formed. This paper analyses how creativity, proactivity, entrepreneurship education and the propensity for causal behaviour influence entrepreneurial intentions. To achieve the research objective, we analysed a sample of 464 undergraduate tourism students from two universities in southern Spain. We used SmartPLS 3 software to apply a structural equation methodology to the measurement model composed of nine hypotheses. The results show, among other relationships, that causal propensity, entrepreneurship learning programmes and proactivity are antecedents of entrepreneurial intentions. These findings have implications for theory, as they fill a gap in the field of entrepreneurial intentions. Considering propensity towards causal behaviour before setting up the firm is unprecedented. Furthermore, the results of this study have practical implications for the design of public education policies and the promotion of business creation in the tourism sector.
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