Impact of Social Media Tools on Knowledge Sharing among Students of Jamshoro Education City

An effective and inclusive exchange of knowledge is an essential part of a successful and practice-oriented in higher educational institutions. This study examines the factors influencing knowledge sharing among Students of Jamshoro education city higher educational institutions of Sindh province in Pakistan. The study was cross sectional and quantitative in nature. The survey was conducted among Students of 3 public sector higher educational institutions in Jamshoro education city. The convenience sampling technique was used to collect data through questionnaire. The questionnaires consisting of two main parts were used to collect the data. The first part collected demographic data and the second section included questions about social networking factors. Questionnaire distributed and Google form was used for data collection which was emailed to 600 respondents, 470 were respondents and filled the questionnaire, and 450 were evaluable and useful for data analysis. Questionnaire was developed from literature. Smart-PLS 4.0 version was used for measurement model and structural model. Results show that Data sharing, information technology, apparent enjoyment, shared benefit, and Information technology positively influenced knowledge sharing among the students. However, the availability of technology did not affect knowledge sharing among Students. Findings suggest that universities should encourage students to share their knowledge by designing courses notes and exams that integrate data sharing and information technology to promote enjoyment and awareness of the mutual benefits of knowledge sharing.