Isabel Sörensen, Daniel Vogler, Silke Fürst, Mike S. Schäfer
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Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions
Higher education institutions (HEIs) increasingly use social media to communicate with stakeholders and the public. The success of these efforts on individual platforms has been assessed by a growi...
期刊介绍：
The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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