{"title":"支离破碎的大众装饰品：商业合作的国际分校的学术形象、美学和品牌凝聚力","authors":"Maryjane Nolan-Bock","doi":"10.1080/14767724.2023.2292607","DOIUrl":null,"url":null,"abstract":"This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Co...","PeriodicalId":47150,"journal":{"name":"Globalisation Societies and Education","volume":"106 1","pages":""},"PeriodicalIF":2.2000,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Fragmented mass ornaments: academic image, aesthetics, and brand cohesion of commercially-partnered international branch campuses\",\"authors\":\"Maryjane Nolan-Bock\",\"doi\":\"10.1080/14767724.2023.2292607\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Co...\",\"PeriodicalId\":47150,\"journal\":{\"name\":\"Globalisation Societies and Education\",\"volume\":\"106 1\",\"pages\":\"\"},\"PeriodicalIF\":2.2000,\"publicationDate\":\"2023-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Globalisation Societies and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/14767724.2023.2292607\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Globalisation Societies and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14767724.2023.2292607","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Fragmented mass ornaments: academic image, aesthetics, and brand cohesion of commercially-partnered international branch campuses
This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Co...
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