通过客人对室内设计的体验数据,在城市酒店中进行创新设计

IF 5 3区 管理学 Q1 BUSINESS European Journal of Innovation Management Pub Date : 2023-12-22 DOI:10.1108/ejim-07-2023-0528
Diana Gavilan, Omar Adeeb A. Al-shboul
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引用次数: 0

摘要

目的本文旨在通过分析游客自我报告的有关室内设计体验的数据,找出城市酒店管理创新的潜在途径。Leximancer 4.0 软件分析了通过预订网站收集到的 2,562 条城市酒店评论。研究结果研究结果表明,游客报告的室内设计数据对游客体验的形成起着至关重要的作用,无论是正面的还是负面的。室内设计的美学吸引力会影响休息和舒适度,从而对整体表现产生重大影响。研究限制/影响研究结果为研究人员和从业人员提供了证据,证明了客人报告的室内设计体验作为促进创新的宝贵资源的潜力。此外,在酒店业,创新最终可能会通过室内设计翻新来实现。 实际意义客人自我报告的室内设计数据是创新的有效工具。在酒店的创建和持续管理过程中,将室内设计作为优先事项至关重要。通过整合室内设计,不仅可以避免潜在的负面体验,还可以提高客人入住期间的满意度,促进符合酒店类别和客户期望的难忘体验。社会意义这项研究强调了室内设计作为酒店业创新和改善社会体验的催化剂的重要性。室内设计的创新可以从多个方面提高酒店的业绩,包括吸引更多游客到酒店和当地旅游,为当地企业增加旅游收入,以及为减少对环境的影响和促进可持续发展这一更广泛的社会目标做出贡献。原创性/价值本文采用了以客人为中心的方法,在证明室内设计可以提升客人的体验、舒适度和酒店差异化之后,为酒店管理者利用室内设计作为酒店业创新工具提供了有价值的见解。
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Designing innovation in urban hotels through guest experience data on interior design
PurposeThis paper aims to identify potential avenues for innovation in urban hotel management by analyzing self-reported data from visitors regarding their experience with interior design.Design/methodology/approachA qualitative exploratory computer-assisted content analysis was conducted to identify the impact of interior design on the guest experience. Leximancer 4.0 software analyzed 2,562 reviews from urban hotels collected through a reservation website.FindingsThe findings reveal that data reported by guests on interior design play a crucial role in shaping guest experiences, both positively and negatively. The esthetic appeal of interior design is shown to impact resting and comfort, affecting overall performance significantly. The study also highlights how different star categories of hotels and variations in visitors' purposes for their stay lead to distinct guest experiences and different opportunities to innovate.Research limitations/implicationsThe study’s results provide evidence for researchers and practitioners of the potential of the guest-reported interior design experience as a valuable source for fostering innovation. In addition, in the hotel industry, innovation may eventually be attained through interior design renovation.Practical implicationsSelf-reported data from guests on interior design is an effective tool for innovation. Making interior design a priority throughout the establishment and ongoing management of a hotel is crucial. By integrating interior design, not only can potential negative experiences be avoided, but greater guest satisfaction can also be achieved during their stay, promoting memorable experiences that align with the hotel category and customer expectations.Social implicationsThis research emphasizes the importance of interior design as a catalyst for innovation and improved social experiences in the hospitality industry. Innovation in interior design can improve hotel performance in several dimensions, including attracting more visitors to the hotel and the area, increasing tourism revenue for local businesses and contributing to the broader societal goal of reducing environmental impact and promoting sustainability.Originality/valueThis article adopts a guest-centered methodology to provide valuable insights for hotel managers to leverage interior design as a tool for innovation in the hospitality industry after showing that interior design enhances guests' experiences, comfort and hotel differentiation.
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来源期刊
CiteScore
10.40
自引率
17.60%
发文量
107
期刊介绍: The subject of innovation is receiving increased interest both from companies because of their increased awareness of the impact of innovation in determining market success and also from the research community. Academics are increasingly beginning to place innovation as a priority area in their research agenda. This impetus has been partly fuelled by the Economic & Social Research Council (ESRC) who have designated innovation as one of nine research areas in their research initiative schemes.
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