提高文化出口表演业的竞争力,作为未来新常态时代发展创意经济和促进旅游业的手段:泰国案例

IF 1.7 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY Social Sciences Pub Date : 2023-12-18 DOI:10.3390/socsci12120690
Chayapoj Lee-Anant, T. Choibamroong, Boonnawat Srikhwan
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引用次数: 0

摘要

旅游业被认为是泰国最大的经济来源。然而,COVID-19 大流行病的影响彻底改变了其旅游业稳定和值得信赖的形象。演艺业是泰国旅游业的一个组成部分,吸引了全国 100 多万游客。演艺业不仅吸引了高质量的跨国游客,还间接地与观众建立了 "软实力"。本研究旨在:(1) 研究泰国文化演艺业在文化出口和创意经济方面的另一种未来情景;(2) 通过与全球演艺业的比较,确定泰国演艺业的竞争潜力;(3) 研究泰国文化演艺业在文化出口和创意经济方面的市场需求和行为;(4) 提出在后流行病 "新常态 "时代提升演艺业在文化出口方面的竞争潜力、促进创意经济和旅游业发展的战略。研究结果发现,泰国文化演出业在文化出口和创意经济方面的 "另一种未来情景 "包括三种情况:(1) 大众演艺旅游业,(2) 独家演艺旅游业,(3) 新的超大型演艺旅游业。研究还揭示了泰国演艺业的竞争潜力。通过与国际演艺产业竞争力的比较,发现泰国的演艺产业达到了世界级标准。泰国的文化和传统清晰、优秀、独特,可以通过文化表演成为主要的文化输出国。此外,数据分析还揭示了提高泰国演艺业竞争力的 10 项重要战略。
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Enhancing the Competitiveness of the Show Business Industry for Cultural Export as a Means of Creative Economy Development and Tourism Promotion in the Future New Normal Era: The Case of Thailand
The tourism industry is considered the greatest economic generator in Thailand. Nonetheless, the impact of the COVID-19 pandemic thoroughly shifted its image of tourism stability and trustworthiness. The show business industry is an element of Thai tourism that attracts more than a million tourists nationwide. The show business industry not only attracts quality multinational tourists as visitors, but also indirectly establishes ‘soft power’ with audiences. This research aimed to (1) study the alternative future scenario of Thailand’s cultural show business industry with respect to cultural export and the creative economy; (2) determine the competitive potential of Thailand’s show business industry by comparing it with the global show business industry; (3) examine the market demands and behaviors within Thailand’s cultural show business industry for cultural export and the creative economy; and (4) present a strategy for elevating the competitive potential of the show business industry for cultural export, promoting a creative economy and fostering tourism in the post-pandemic ‘New Normal’ era. The results of this study found that the ‘Alternative Future Scenario’ of Thailand’s cultural performance industry with respect to cultural exports and the creative economy consists of three scenarios: (1) a mass show business tourism industry, (2) an exclusive show business tourism industry, and (3) a new mega show business tourism industry. It also revealed the competitive potential of the Thai show business industry. By comparing it with the international performing arts industry in terms of competitiveness, it was found that the show business industry in Thailand meets world-class standards. Given its clear, outstanding, and unique culture and traditions, Thailand is ready to serve as a major cultural exporter via cultural performance. Furthermore, the data analysis revealed a total of 10 significant strategies for enhancing the competitiveness of the show business industry in Thailand.
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来源期刊
Social Sciences
Social Sciences Social Sciences-Social Sciences (all)
CiteScore
2.60
自引率
5.90%
发文量
494
审稿时长
11 weeks
期刊介绍: Social Sciences (ISSN 2076-0760) is an international, peer-reviewed, quick-refereeing open access journal published online monthly by MDPI. The journal seeks to appeal to an interdisciplinary audience and authorship which focuses upon real world research. It attracts papers from a wide range of fields, including anthropology, criminology, geography, history, political science, psychology, social policy, social work, sociology, and more. With its efficient and qualified double-blind peer review process, Social Sciences aims to present the newest relevant and emerging scholarship in the field to both academia and the broader public alike, thereby maintaining its place as a dynamic platform for engaging in social sciences research and academic debate. Subject Areas: Anthropology, Criminology, Economics, Education, Geography, History, Law, Linguistics, Political science, Psychology, Social policy, Social work, Sociology, Other related areas.
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