澳大利亚青年对社交媒体在气候行动中的作用的看法。

IF 2.6 3区 医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Australian and New Zealand Journal of Public Health Pub Date : 2023-12-22 DOI:10.1016/j.anzjph.2023.100111
Grace Arnot , Hannah Pitt , Simone McCarthy , Chloe Cordedda , Sarah Marko , Samantha L. Thomas
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引用次数: 0

摘要

目标:气候危机对当代人和后代人的公共健康构成了重大威胁。有关年轻人对社交媒体在气候意识、行动和政策改变方面所起作用的看法的研究有限:方法:对 500 名澳大利亚年轻人(15-24 岁)进行定性在线调查。问题主要集中在社交媒体平台在宣传气候行动必要性方面的有效性,并使用 TikTok 视频提示有关呼吁策略和活动。我们采用主题分析的反思方法对数据进行了分析:结果:参与者认为,社交媒体平台是气候行动的一个强大而包容的传播机制。社交媒体有能力触及不同受众,并将全球青年联系起来。局限性包括影响关键决策者以及与错误信息和虚假信息相关的风险。与会者支持强调迫切需要采取行动的信息、值得信赖的名人和青年的声音以及参与行动的实用信息:结论:社交媒体为年轻人参与有关气候危机的讨论和决策提供了一个有力的机会:对公共卫生的影响:公共卫生界应在年轻人的指导下开发一系列社交媒体机制,使他们在公共卫生应对气候问题的过程中拥有一席之地。
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Australian youth perspectives on the role of social media in climate action

Objective

The climate crisis poses a significant public health threat to current and future generations. Limited research has examined young people’s perspectives about the role of social media for climate awareness, action, and policy change.

Methods

Qualitatively led online survey of n=500 young Australians (aged 15–24). Questions focused on the effectiveness of social media platforms in communicating the need for climate action, with TikTok videos used to prompt about appeal strategies and campaigns. Data were analysed using a reflexive approach to thematic analysis.

Results

Participants perceived that social media platforms were a powerful and inclusive communication mechanism for climate action. Social media had the ability to reach diverse audiences and connect young people globally. Limitations included influencing key decision makers and risks associated with misinformation and disinformation. Participants supported messages that highlighted the urgent need for action, trusted celebrity and youth voices, and practical information to engage in action.

Conclusions

Social media presents a powerful opportunity for engaging young people in discussions and decisions made about the climate crisis.

Implications for public health

The public health community should be guided by young people in developing a range of social media mechanisms to empower them to have a seat at the table in public health responses to climate.

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来源期刊
Australian and New Zealand Journal of Public Health
Australian and New Zealand Journal of Public Health 医学-公共卫生、环境卫生与职业卫生
CiteScore
4.20
自引率
5.70%
发文量
121
审稿时长
6-12 weeks
期刊介绍: The Australian and New Zealand Journal of Public Health (ANZJPH) is concerned with public health issues. The research reported includes formal epidemiological inquiries into the correlates and causes of diseases and health-related behaviour, analyses of public policy affecting health and disease, and detailed studies of the cultures and social structures within which health and illness exist. The Journal is multidisciplinary and aims to publish methodologically sound research from any of the academic disciplines that constitute public health.
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