关于智能旅游技术如何影响游客重游意愿的纵向研究

IF 4.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Asia Pacific Journal of Tourism Research Pub Date : 2023-12-02 DOI:10.1080/10941665.2023.2293801
Debarun Chakraborty, Aruna Polisetty, Anubhav Mishra, N. Rana
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引用次数: 0

摘要

摘要 本研究通过建立和测试一个模型,考察智能技术对游客满意度和重游旅游目的地意愿的影响,解决了这一知识赤字问题。本研究采用纵向方法,在 2020 年 12 月至 2021 年 3 月期间收集了 438 名游客的数据,并在 2021 年 9 月至 2022 年 3 月期间进行了另一次调查。可访问性、信息质量和个性化等技术特征对游客的满意度产生了积极影响,而游客的满意度又是信任与游客重游意向之间关系的中介。
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A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions
ABSTRACT This study addresses this knowledge deficit by developing and testing a model that examines the effect of smart technologies on tourists’ satisfaction and intentions to repeat visit a travel destination. This study used a longitudinal approach and collected data from 438 tourists between December 2020 and March 2021, followed by another survey between September 2021 and March 2022. Technology characteristics such as accessibility, information quality, and personalisation positively influence tourists’ satisfaction, which mediates the relationship between trust and repeat visit intentions of tourists.
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来源期刊
Asia Pacific Journal of Tourism Research
Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
6.80
自引率
4.00%
发文量
31
期刊介绍: Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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