Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang, Kaizhong Cao
{"title":"虚拟旅游如何影响旅游意向：结合眼动和情景实验的研究","authors":"Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang, Kaizhong Cao","doi":"10.1080/10941665.2023.2293791","DOIUrl":null,"url":null,"abstract":"ABSTRACT To explore the impact of virtual tourism on travel intention, this study developed the model incorporating virtual tourism content and form, visual appeal, presence, virtual attachment, and travel intention. Eye movement experiments, scenario experiments, and questionnaire surveys were integrated. Analysis of 48 eye movement datasets and 210 survey responses indicated that virtual tourism affected travel intention mostly through visual appeal: (1) Regarding visual appeal, videos of real scenes were stronger than videos of virtual scenes, and videos of virtual scenes were stronger than pictures of virtual scenes. (2) Visual appeal had a direct positive effect on travel intention.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"76 1","pages":"1241 - 1260"},"PeriodicalIF":4.3000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How virtual tourism influences travel intention: a study combined with eye movement and scenario experiment\",\"authors\":\"Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang, Kaizhong Cao\",\"doi\":\"10.1080/10941665.2023.2293791\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT To explore the impact of virtual tourism on travel intention, this study developed the model incorporating virtual tourism content and form, visual appeal, presence, virtual attachment, and travel intention. Eye movement experiments, scenario experiments, and questionnaire surveys were integrated. Analysis of 48 eye movement datasets and 210 survey responses indicated that virtual tourism affected travel intention mostly through visual appeal: (1) Regarding visual appeal, videos of real scenes were stronger than videos of virtual scenes, and videos of virtual scenes were stronger than pictures of virtual scenes. (2) Visual appeal had a direct positive effect on travel intention.\",\"PeriodicalId\":47998,\"journal\":{\"name\":\"Asia Pacific Journal of Tourism Research\",\"volume\":\"76 1\",\"pages\":\"1241 - 1260\"},\"PeriodicalIF\":4.3000,\"publicationDate\":\"2023-11-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Journal of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10941665.2023.2293791\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2023.2293791","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
How virtual tourism influences travel intention: a study combined with eye movement and scenario experiment
ABSTRACT To explore the impact of virtual tourism on travel intention, this study developed the model incorporating virtual tourism content and form, visual appeal, presence, virtual attachment, and travel intention. Eye movement experiments, scenario experiments, and questionnaire surveys were integrated. Analysis of 48 eye movement datasets and 210 survey responses indicated that virtual tourism affected travel intention mostly through visual appeal: (1) Regarding visual appeal, videos of real scenes were stronger than videos of virtual scenes, and videos of virtual scenes were stronger than pictures of virtual scenes. (2) Visual appeal had a direct positive effect on travel intention.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
