Future trends in Red Tourism and communist heritage tourism

ABSTRACT This paper conducts a thorough, systematic review of literature on Red or communist tourism in China, exploring its development, key drivers, impacts, and management strategies. Utilizing the PRISMA framework for unbiased and rigorous analysis, and employing Bibliometrix software for enhanced thematic and trend identification, the study maps out major themes and gaps, proposing directions for future research. The analysis reveals a predominant focus on China within the existing literature, highlighting limitations in geographical scope, tourist demographics, and academic disciplines. It also emphasizes the importance of establishing partnerships and involving local communities for effective management and promotion of Red Tourism.