DIGITALIZATION OF ECONOMIES AND SOCIETY: GLOBAL TRENDS

The article examines global trends in the digitalization of economies and society. The current state and level of digitalization of the world's countries is studied using modern tools for determining its level, namely the digitalization index, the index of digital economy and society, and the network readiness index. The experience of the leading countries, in particular Denmark, Finland and the United States, in securing leading positions is analyzed, and further prospects for their development are identified. The main trends in the digitalization of economies and society are determined, namely the development of 5G communication technology, the use of data analytics, increasing the level of cybersecurity, automation of business processes, and the introduction of artificial intelligence and machine learning systems. The dynamism of the digitalization process today covers all aspects of society, including economic and cultural, which form the prerequisites for transformational changes in global economic systems. It is quite difficult to imagine the life of a modern citizen or business entity without the tools and means of digital technologies, namely highspeed Internet, various gadgets and services that speed up most household and management processes. All of this causes instability and variability in the external environment in which businesses operate and the internal environment in which society participates. Digitalization is fundamentally changing the economy and society as a whole, which stimulates the development of entrepreneurial innovations, productivity, labor market growth, and intensifies globalization processes and regional economic growth. All of this requires new skills and abilities, improving the level and adaptation of information and communication technologies to new requirements. The identified technological trends of digitalization will lead to a further process of digital transformation, which will ensure the introduction of significant innovative solutions to the market and improvement of various processes of life of society, business and the country. That is why the role of further research of digitalization trends and tendencies that will have a significant impact on everyday life of society, business processes and the economy as a whole remains.