IDENTIFICATION OF NEEDS IN THE PROCESS OF REPRODUCTION OF THE NATURAL FORM OF THE PUBLIC PRODUCT

The article is devoted to justifying the importance of self-study of the natural side of the process of reproduction of a public product and justifying methodological approaches to its research. The authors note that in modern reality there are important socio-political, cultural and psychological processes related to the production of a natural product, various kinds of socio-economic experiments related to consumption management are observed, which remain out of sight of economic science. The processes noted can be considered as a transition from managing the production of life benefits to managing their consumption, which affects the volume and structure of the natural product produced. As a methodological approach, the definition of utility as a designated need has been proposed for the first time. The stages of the process of determining the demand for a natural form of a labor product are considered. The connection of needs with lifestyle and worldview, as two sides of culture, is shown. On this basis, the approach to culture as the final factor of reproduction of a natural social product is justified.