{"title":"通过品牌风格进行竞争：解释产品设计风格策略的系统方法","authors":"Shoubhik Dutta Roy, Wricha Mishra","doi":"10.1080/14606925.2023.2300860","DOIUrl":null,"url":null,"abstract":"Brands selling consumer products are known to strategically use a distinct and consistent style or design language across their portfolios, in order to communicate their brand identities and differ...","PeriodicalId":44329,"journal":{"name":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","volume":"32 1","pages":""},"PeriodicalIF":0.7000,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Competing through brand style: A systematic approach to explain style strategies in product design\",\"authors\":\"Shoubhik Dutta Roy, Wricha Mishra\",\"doi\":\"10.1080/14606925.2023.2300860\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Brands selling consumer products are known to strategically use a distinct and consistent style or design language across their portfolios, in order to communicate their brand identities and differ...\",\"PeriodicalId\":44329,\"journal\":{\"name\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"volume\":\"32 1\",\"pages\":\"\"},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2024-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/14606925.2023.2300860\",\"RegionNum\":4,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14606925.2023.2300860","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
Competing through brand style: A systematic approach to explain style strategies in product design
Brands selling consumer products are known to strategically use a distinct and consistent style or design language across their portfolios, in order to communicate their brand identities and differ...
期刊介绍：
Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.
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