QUALITY MANAGEMENT OF BUSINESS PROCESSES IN THE CONTEXT OF ACHIEVING SUSTAINABLE DEVELOPMENT OF FASHION INDUSTRY ENTERPRISES

INTRODUCTION. Sustainable development and victory in competition in the conditions of globalization and international division of labor can be ensured by enterprises that manage the quality of business processes on a systematic basis, which makes it possible to produce high-quality, environmentally safe products in an ethical way. THE PURPOSE OF THE STUDY is the further development of methodological, methodical and practical approaches to the management of the quality of business processes of a fashion industry enterprise in the context of its achieving sustainable development. RESEARCH METHODS. The research used scientific methods of theoretical generalization, analysis, synthesis, induction and deduction, structural-logical analysis, historical method. RESULT. The high quality of products and services plays a decisive role in achieving sustainable development of the enterprise. The relationship between sustainable development and quality management at the evolution stages of enterprises and organizations is considered. Four stages have been identified, which correspond to organizational models, determined by a combination of the following features: closed – open system; rational – social thinking. The place of quality management and sustainable development in each organization’s model is determined. The quality chain reaction of  E. Deming was supplemented and expanded with additional links of ecological and social component and it was shown that high product quality leads to a positive economic, social and ecological effect, i.e. ensures the sustainable development of the enterprise. The special role of the ecological component of sustainable development is highlighted. In order to avoid and counteract environmental threats, enterprises carry out rational nature management measures and processes of ecologically balanced development. The indicators of environmental protection activities in Ukraine 2016–2020 were reviewed. CONCLUSIONS. Sustainable development is the driver of quality management of business processes at the enterprise, which is confirmed by the logical chain of quality improvement influence on the economic, environmental and social components of sustainable development of the producer. The organization model in the period of open systems and social individual ensures comprehensive quality management and sustainable development of the enterprise. The quality management system of business processes at a fashion industry enterprise, which meets the requirements of the international standard ISO 9001: 2015, is a tool for realizing the goals of sustainable development of the enterprise. KEYWORDS: sustainable development; quality; quality management; business process quality management system; E. Deming's chain; environmental protection activity.