Gender Differences in the use of Social Capital for Entrepreneurial Activity Within Contexts of Poverty

Previous research has pointed to differences in the use of social capital between male and female entrepreneurs that may explain, in part, the different outcomes they obtain. Adopting a gender perspective, this study analyses whether these differences depend on the contextual configurations in which their businesses operate, specifically the degree of hostility of the context and their household structure. Thirty male and female entrepreneurs who set up their businesses in poor neighbourhoods in and around the city of Guayaquil (Ecuador) were interviewed. Data was analysed using content analysis and comparative qualitative fuzzy set analysis. The results show that women rely on bridging and bonding social capital for favourable entrepreneurial outcomes, while men rely mainly on bonding social capital, with the structure of the household being one of the influences that condition whether or not they go outside their immediate environment to mobilise resources. This work contributes to a better understanding of how the relational behaviour of male and female entrepreneurs is conditioned by gender and context. These results differ from those obtained in previous research focusing more on developed countries and suggest that gender differences in social capital are at least partly explained by the contextual configurations in which entrepreneurs find themselves, and especially by the needs and agency space available to them, rather than by the faithful reproduction of gender roles and the behavioural patterns derived from them.