Sofie Vranken, Sebastian Kurten, Kathleen Beullens
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Time to ‘Wine’: A Content Analysis Investigating How Social Media Influencers Refer to Alcohol Use in Instagram’s Feed Posts and Stories
This exploratory content analysis examines how well-known social media influencers (SMIs) refer to alcohol in their Instagram stories and feed messages. Guided by the attention, retention, and moti...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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