TEXT MINING ON SUSTAINABILITY REPORTS OF TOP 40 AIRLINES AND BIBLIOMETRIC ANALYSIS OF AIRLINES SUSTAINABILITY

The objective of this research is to delve into the sustainability practices, guidelines, and emerging trends within the airline industry by delving into their sustainability reviews. Employing the Scopus Database, a comprehensive bibliometric analysis of airline sustainability was executed. This encompassed the scrutiny of sustainability reviews from the top forty airlines alongside pertinent academic documents retrieved from the Scopus Database. Furthermore, employing text-mining techniques, a discerning analysis focused on the sustainability reports of the leading 20 companies juxtaposed against the subsequent 20, akin to followers, in the textual examination of sustainability reports. The outcomes yielded a panorama of thematic disparities between these two cohorts. The top 20 enterprises foregrounded paramount concerns such as safety and other sustainability-linked facets such as biodiversity. Conversely, the follower companies accorded heightened prominence to financial considerations. This dissection illuminates the airlines' primacies and the gamut of sustainability-related concerns. In addition to furnishing valuable insights for both researchers and industry practitioners, this study offers a reservoir of pertinent data pertaining to sustainability practices within the aviation sector. By intertwining text mining and bibliometric analysis, pivotal facets of airline sustainability are underscored, culminating in a comprehensive panorama of the research terrain.