虚拟罗马人和虚拟法语:以 "玩转历史 "的形式重构政治新闻的语境

Nadezhda A. Miziryak
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引用次数: 0

摘要

信息流的过度饱和以及不同观点之间的竞争凸显了每一条吸引受众注意力并引发讨论的信息的重要性。因此,探索吸引对新闻议程关注的新形式和新方法、分析创新的说服技巧、审视讨论平台中存在的差距和被忽视的方面,在前沿媒体研究中显得尤为重要。VK 上的虚拟伪历史公共页面就是这样一种创新的新闻认知和讨论形式。这些网页与真实的社会政治新闻议程互动,将其风格化为不同时代的事件,如古罗马和 19 世纪的法国。我们的研究目的是找出在这些选定的公共论坛上吸引注意力、鼓励讨论和说服受众的技巧。我们分析了重新语境化新闻报道的特点,包括时间和地点的转换、关键人物和技术的重命名以及这些公共网页内部幽默的细微差别。这些网页的主要关注点是政治新闻,尤其是俄乌危机,通过布匿战争或拿破仑战争的视角来隐喻这一危机。这种历史与当代视角的并置使用户能够以不同的方式解读政治议程。这种伪历史语言游戏和独特的幽默绕过了批判性的感知过滤器,一旦读者接受了公共页面的内在逻辑,他们也倾向于接受所呈现的叙述。对帖子进行评论的功能使用户能够参与到相同的叙事风格中,扩大新闻讨论的范围,并通过转贴到自己的页面让朋友参与进来。
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Virtual Romans and Virtual French: Recontextualization of Political News in the Format of Playing with History
The oversaturation of information flows and the competition among diverse viewpoints underscore the significance of every message that captures the audience’s attention and provokes discussion. Thus, exploring new formats and methods for attracting attention to news agendas, analyzing innovative persuasion techniques, and scrutinizing gaps and overlooked aspects in discussion platforms become particularly crucial in cutting-edge media studies. One such innovative format for news perception and discussion can be found in virtual pseudo-historical public pages on VK. These pages engage with the real socio-political news agenda, stylized as events from different eras such as ancient Rome and 19th-century France. The aim of our research is to identify techniques for attracting attention, encouraging discussion, and persuading audiences in these selected public forums. We analyzed the characteristics of recontextualized news presentations, including the transposition of time and place, renaming key figures and technologies, and the nuances of internal humor on these public pages. A primary focus of these pages is political news, particularly the Russian-Ukrainian crisis, which is metaphorically represented through the lens of the Punic or Napoleonic wars. This juxtaposition of historical and contemporary perspectives enables users to interpret the political agenda differently. This pseudo-historical linguistic play and unique humor bypass critical perception filters, and once readers accept the internal logic of the public pages, they also tend to accept the narratives presented. The ability to comment on posts allows users to engage in the same narrative style, broaden the scope of news discussions, and involve their friends by reposting to their own pages.
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